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Press Release |
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Ovallique The Joe VanDerBos Type Collection announces the availability of Ovallique, a sans serif type family in 3 weights.
About the Typeface: Released in August 2004, Ovallique shares roots with it's looser cousin Beachbuoy. But don't mistake Ovallique's casual parentage for hand me down genes. Ovallique is the well-tailored relation, with limousine and driver at the ready. Dom Casual meets Dom Perignon for supper at the revolving restaurant. OK, so the wallpaper is slightly faded. Ovallique's x-height makes it legible even after apéritifs. It's kitschy slumming for the streamlined set! The top-weighted flavor of Ovallique comes to the forefront in an all caps setting, spaced out or close-set. In some settings, Ovallique looks like a forgotten Art-Deco cut, or an Asian-inspired techno-fantasy. The light weight looks modern, while the bold weight would be comfortable in a retro-flavored setting. About the Designer: Joe VanDerBos' typefaces develop from a love of quirkiness and affection for pre-Beatles squareness. They're inspired by a passion for mid-20th century forms and optimism. Other faces in the collection include Beachbuoy, Candykitchen, Charminette and the ever-popular Retrofit family. Specimens can be found at joevanderbos.com. They can all be purchased at vanderfont.com or Myfonts.com. About the Type Collection: The Joe VanDerBos Type Collection contains fonts by an illustrator and graphic designer turned type designer. With allusions to mid-20th century advertising art and retro-kitsch, Joe VanDerBos's fonts might be mistaken for revivals. While that's a high compliment, it's a misplaced one. All of the Collection's faces are originals. Retrofit and Beachbuoy are modern products filtered through a life spent scanning old magazines and shooting backward glances at faded billboards. With the past slipping away so quickly, timelessness is a virtue Joe holds highest as a type designer. VanDerBos says: "By making faces today that look like something from yesterday, I feel I'm making something that will outlast trends. I try to imagine what Retrofit would have looked like in a magazine ad from 1953. That's my inspiration. Create faces that will intrigue a reader 50 years from now." |
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Contents © 2004 Joe VanDerBos. All rights reserved. Unauthorized copying is not permitted. sitemap |
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